Privacy Policy

This website or APP is published and maintained by Hyblo Limited (referred in this Privacy Policy as “Hyblo Society”, “we”, “us”, or “our site”).

Hyblo Society processes personal data from users who visit and use our online platform. This Privacy Policy describes exactly what personal data we process, how and why we process it.

“Personal Data” means personal data as defined in the Personal Data (Privacy) Ordinance, Cap 486 of the Laws of Hong Kong

If you want to know more about how we collect personal data using cookies or similar technologies, please read our Cookies Policy.

 

1. The information we collect and process

When you use our site, we’ll collect from you the following information:

Creating an Account. 

When you create an Account with us, we’ll ask you to provide us with your email address and to choose a secure password.

Creating your Hyblo Society profile. 

After you’ve created your Account, we’ll ask for some extra information before you can use all the features of our site.

Such information includes:

  • your full name, address and contact details
  • date of birth
  • details of any feedback by phone, email or via social media
  • details about the watches or collectibles for example you own and wish to list on the Hyblo Society site
  • payment information such as credit card details information about the services we provide to you

We use this personal information to:

  • customize our website and its content to your particular preferences
  • improve our services
  • allow you to create an account with us
  • provide you with updates about Hyblo Society
  • respond to queries you raise with us
  • allow us to create a post about your watch
  • allow you to sell a watch, bid on a watch or collectible if you are the successful bidder

We collect this personal information from you either directly, when you create an account in order to sell a watch or bid on a watch or contact us or indirectly, such as your browsing activity while on our website (see ‘Cookies and personalization’ below).

Verifying your identity. 

If you’re looking to sell on Hyblo Society, we might ask for a scan or photo of your valid proof of identification (government-issued photo ID). We or our third-party payment providers may have to verify your identity to comply with financial regulations. That’s why we ask for proof of identification, which clearly shows at least your full name, date of birth and ID (document) number. 

Your transactional information.

When you bid or sell watch on Hyblo Society, we’ll keep records of transaction and payment data, such as the lot(s) that you’ve purchased or sold on our online platform, invoices, price and date of payment, the payment method, payment status, bank account- or credit card details. We securely store such information for payment and billing purposes and for our internal administration. This may be more detailed than the concise overview you see in your account.

Your feedback.

We might ask you to provide us with feedback through an email or online survey. In these cases, we’ll only process personal data (such as your email address or user ID) for our internal analytics, which help to enhance our services. We may also process the opinions, experiences, preferences and interests and reviews that you provide to us or share with us online or through social media.

Your communications with other Users

We also process your information when you communicate with other users in light of an online auction, through the internal messaging system offered on our site.

Your cookies data

Subject to your prior consent (to the extent required), when you visit Hyblo Society we collect electronic identification data from your browser or device by making use of cookies (small text files your computer sends each time you visit our online platform) and similar technologies on our (mobile) website and app. For example, we may collect access times, hardware and software information, information about the device you used, your IP address, MAC address, mobile device identifier (IDFA or GAID), cookies ID, browsing behavior on our site and which lot(s) you like. Please see our Cookies Policy to find out more.

 

2. Why we use this information 

For the performance of our agreement with you:

To fulfil our contractual obligations towards you, while also making sure you can enjoy all the exciting features of our site, we use your personal data as described above to:

Provide you with our services and information you request. Give you access to use all the features of our site, including by means of creating your account and Hyblo Society profile, to facilitate online auctions, to facilitate communication between users and to facilitate the payment and shipment of lots. Support you if you have any questions, complaints or encounter issues with your account or transactions. Send you status updates, invoices and/or payment reminders by email, SMS, Whatsapp, any other direct messaging platform, or push notifications. Send you service-related emails related to your account, transactions or security. Examples of such service-related emails include email address confirmations, welcome emails when you’ve registered your account and emails relating to your lot status, transactions or messages from other Users. 

For our legitimate business interests:

In light of our site, or a third party’s, legitimate interests, we may use your personal data as described above to:

Contact you via email, telephone, regular mail or otherwise for marketing or other commercial purposes, if you have not opted out of receiving such communications. If you have not given consent, we will only send you commercial communications via email to service you as an existing customer. If this is the case, we may send you newsletters, surveys, inform you about additional Hyblo Society services, events, offers, promotions  and/or benefits.  At any time, you may opt out of such commercial communications by sending an email to cs@hyblo.com or by following the instructions in any communication you receive from us.

Improve our services and better understand you as a user both on an aggregate and an individual basis. We analyze your use of our services and use this information to better understand you (for example, what pages you visit, which Lots you are interested in), to optimize navigation on our online platform and to give you a better user experience. We also use your personal data as described above to allow us to provide, personalize, measure, and improve our advertising and marketing. For example, to send you personalized marketing communications, show you suggestions (such as interesting lots) and targeted adverts (on other websites) based on how you interact with our site.

Make sure Hyblo Society is a secure, trusted platform for both buyers and sellers, we might have to process your personal data to prevent, trace, and counter fraud or any other unlawful or non-compliant use of our site. For example, our customer service team uses this data to look into users who don’t comply with our Terms and Conditions and our systems can match various data points to (temporarily or permanently) block these users from using our site. We may also need to process your personal data for system integrity purposes (for example, to prevent hacking or credential stuffing attacks), to register, mediate, and resolve possible disputes or irregularities or to enforce our Terms and Conditions and other policies. For example, if a contract has been entered into between you and another user and there’s an issue or dispute, we might provide certain information to help you resolve the issue directly with that user. We also use prediction models to determine whether we need to ask certain users for a form of payment security or obstruct their bid or payment. Based on the outcome of this model, we may ask you to verify your credit card before placing a bid as a safety measure. When making use of our internal messaging system to communicate with other users through our online platform, we may review, scan, or analyze your messages for fraud prevention, risk assessment, investigation, or support purposes.

Facilitate our business operations, to generate aggregate statistics, to perform market analysis, to operate company policies and procedures,  to respond to any claims against us and, to protect the rights, property, or personal safety of Hyblo Society, our users, or the public, to enable us to make corporate transactions, such as any merger, sale, reorganization, acquisition, bankruptcy or similar event and for other legitimate business purposes permitted by applicable law.

Subject to your prior consent

Provided that we’ve received your prior explicit consent, we may use your personal data as described above to:

Send you personalized direct marketing communications via email, SMS, other electronic means or otherwise. For example, to send you personalized recommendations, newsletters, tips and promotions or to send you updates with respect to followed auctions, favorited lots, auction categories or auction alerts. You can withdraw your consent at any time using the unsubscribe link in these communications or by adjusting your account settings.

Record your communication with our customer service team via telephone for internal quality and training purposes. 

Please note that you can withdraw your consent at any time.

 

3. Your choices about our use of your personal data

Internal Messaging System

You have the option to inquire about a lot using our internal messaging system. The availability of the internal messaging system may be subject to certain conditions. If you use the internal messaging system, you’ll get an email every time you get a response. If you want to stop getting these emails, you can opt out via your account settings. If you’re a seller, you can opt out of receiving these messages from potential buyers by adjusting your account settings.

Marketing emails

If you no longer wish to receive our marketing emails, you can unsubscribe using the link in one of these marketing emails. Alternatively, you can unsubscribe by adjusting your account settings. If for any reason you can’t adjust these settings yourself, you can contact our customer service team who will be happy to help.  

 

4. Cookies and personalization

We use cookies and similar technologies to understand how you use our site and to give you a better Hyblo Society experience. For instance, they help us to recognize your device(s), store your language preferences, and keep you signed in so you don’t need to keep signing in every time you use Hyblo Society. 

We may also use the collected information to personalize your experience on our site and to provide you targeted advertisements on other websites. To optimize our services and marketing, we may use ‘cross-device tracking’ from third-party service providers. We use cross-device tracking to track your behavior across different devices that are linked using a unique user ID. This user ID is assigned to you during registration. By tracking your behavior, we can provide personalized content for you across your devices. For instance, we may show you personalized content on your computer based on your behavior on our mobile application. Please see our Cookies Policy to find out more about how and why we use cookies or to withdraw your consent at any time.

 

5. Sharing information with third parties

We might need to share information with other users

If you buy or sell lots, we might need to share some of your information with other users for you to complete the transaction. This can include your name, address, email address, and phone number. For example, if you buy a lot from another user and they need to ship the lot to you, we will share your address and contact information (including phone number and email address) with them so they can arrange shipping. If there’s an issue between you and another user, we might also provide this information to help you resolve the issue directly with that user. Please note, if you change your contact details during an auction, during a dispute, or shortly after a dispute, we can provide the ‘old’ contact details to the other user if we have reason to believe this is necessary for the other user to obtain their rights under the Terms and Conditions.

With your consent

We may also provide your personal data to other users if you have given us permission to do so. For example, if another user wants to refund you directly, we will ask for your permission to share your financial information with that user. In some cases, we might need to share your information with other users before you enter into a sale. For example, if a user needs to view a lot on site before entering into the sale we may share this information so that a viewing can be arranged. 

For services from third-party service providers

We may also use the services of third-party service providers. As part of their services, they might need to process your personal data. For example, service providers might provide us with payment, advertising, customer, or sales support services. Or they might support us in sending emails, analyzing feedback, or securing our site against fraud. Consistent with applicable legal requirements, these service providers have a duty to maintain confidentiality, may only use the specific data necessary for providing services to us, and may only use this data in accordance with our instruction. 

For example, to ensure safe payment, we use third-party payment service providers to securely process payments made to us and to other users. For these purposes, we may share information, including your name, bank account number, date of birth, etc. via an encrypted connection. In performing its services payment service providers generally act as a data processor on behalf of Hyblo Society. However, payment service providers also have their own regulatory obligations. With respect to the latter, the privacy policy of the applicable payment service provider applies. 

When we are (legally) obliged to or need to enforce our Terms and Conditions

We may also disclose your personal data to third parties:

  • If we are obliged to do so, for instance if there’s a dispute or if your user material is manifestly unlawful.
  • To comply with statutory obligations, such as court orders.
  • To cooperate with authorities, such as the police or tax authorities, whether this is legally required from us or whether it’s in our legitimate interest to cooperate.
  • To make sure our Terms and Conditions are upheld. 

 

6. How we secure your personal data and how long we store it for

We take the security of your personal data very seriously. That’s why we take reasonable steps to ensure that your personal data is properly secured using appropriate technical, physical, and organizational measures, so that they are protected against unauthorized or unlawful use, alteration, unauthorized access or disclosure, accidental or wrongful destruction, and loss. Furthermore, we take steps to limit access to your personal data to those employees who need to have access to it for one of the purposes listed in this Privacy Policy. 

In addition to the security measures on our end, such as encryption of your personal data, we highly recommend you carefully select a strong password and make sure you keep your login details secret.

We retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy (for example, as long as your account is active or as needed to provide our services to you), unless a longer retention period is necessary to fulfil our legal obligations or to defend a legal claim. The retention period for your personal data can vary depending on the processing purpose (for example, for payment services or fraud prevention) and our legal obligations.

 

7. Your rights

Subject to the conditions set forth in the applicable law, you have the following rights concerning your personal data: right of access, right of rectification, right to erasure, right to restrict data processing, right to object against profiling or processing based on our legitimate interests, the right to withdraw consent and your right to data portability. 

If you’d like to exercise any of these rights, you can do by sending an email to cs@hyblo.com. Please clarify the nature of your request in the subject line. Furthermore, please note that you can adjust the information associated with your account using your account settings. Also, you can delete your account in your account settings.

If needed, we might ask for additional information to verify your identity, such as a copy of your ID card, before we can start working on your request. In that case, please ensure that you have blacklined all information that is not required to identify you (e.g., photo) 

If you’ve asked us to erase your personal information, please note this is not an absolute right. We will erase your personal data when (i) the data is no longer necessary in relation to the purposes for which they are collected; (ii) you withdraw your consent and there is no other legal ground for processing; (iii) you object to the processing in case of direct marketing purposes, or – in any other case – there is no overriding legitimate ground for processing; (iv) we unlawfully processed your personal data. 

 As such:

  • We are unable to delete certain information, until you have fulfilled your obligations towards us or another user (for instance, if you still have to deliver a lot or if you have to pay your outstanding commission invoice).
  • We may retain some of your personal information if required in light of statutory retention periods or if necessary for our legitimate interests, such as for fraud detection and prevention. For example, if you delete your account and we have good reason to believe you have not acted in accordance with our Terms and Conditions, we may retain certain limited information from that account to prevent you from opening another account in the future.

 

8. Privacy violations

If you think we’ve infringed on your privacy rights, please notify us by sending an email to cs@hyblo.com. We’ll investigate as soon as possible after receiving your email. You can also lodge a complaint at the relevant national supervisory authority.

 

9. Changes to our Privacy Policy

We may update this Privacy Policy from time to time. If we do so, we’ll post the updated version on our site. We’ll also let you know via email if an update significantly affects how you use our site. If there is any conflicting information between the English version of our Privacy Policy and any of the translations into other languages, the English version prevails. 

 

 10. Contact

If you have questions about this Privacy Policy, you can contact the Hyblo Society customer service team at any time via cs@hyblo.com.